Süddeutsche Zeitung at the top
With a paid circulation of over 442,000 copies a day (IVW II/2009), the SZ attracts an average 1.16 million readers according to MA 2009, making it the market leader among national quality dailies. 

High degree of exclusive content
Duplication between the readers of the Süddeutsche Zeitung and those of other national dailies is low – between three and six percent according to MA 2009. So the Süddeutsche Zeitung enables you to target an exclusive readership. 

Access to top target groups
No other comparable quality daily newspaper enables you to reach high-earning, free-spending, crisis-proof households in such a way. In the LAE too, the Süddeutsche Zeitung profile is strong in the highest-earning segments. With a 12 percent increase against the LAE 2007, in the LAE 2009 it reaches 276,000 top decision-makers. 

Attractive cross-media range
Reach your customers where they are: With Süddeutsche Zeitung‘s cross-media combination, 1.95 million readers and Internet users can be reached (ACTA 2008). In fact, more than 150,000 readers use both the print medium and the online offerings available at sueddeutsche.de, featuring online recruitment, property and motor markets, and the job-search facility laufbahner.de. 

Outstanding multipliers
The readers of the Süddeutsche Zeitung are opinion-leaders (AWA 2009). They are quality-oriented, and can afford to pay for that quality. They set trends.

This positive image and its high level of appeal make the Süddeutsche Zeitung the perfect environment for your effective advertising appearance. Its family of brands offers you various possibilities to reach discerning target groups.

Oher perfect environments for your advertisement include: The Süddeutsche Zeitung Magazin, which impresses its readers every Friday with high quality entertainment; sueddeutsche.de, the online platform of the Süddeutsche Zeitung; Golf Spielen (Golf Special), Wohlfühlen (Wellness Special) and München erleben (Munich Special). Furthermore, our special publications offer a custom-made editorial environment to present your enterprise or products to our readers at the best.